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Doing Business in 21st Century India by Gunjan Bagla  |
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 The way we do business has changed dramatically over the last thirty years. We are now in the age of the global economy in which all the nations of the word are interconnected and linked to each other through success and failure. One nation that has become a major force in this new economy is India. Gunjan Bagla’s new book, “Doing Business in 21st Century India,” is a guide for anyone looking to do business in this emerging business market.
It shouldn’t surprise anyone to learn that India is the world’s second fastest growing economy. With a rapidly growing middle class, the population of India is increasingly interested in accruing Western conveniences and in expanding there economic influence.
“Doing Business in 21st Century India,” breaks down India’s new economy defining the hurdles that can make India a challenging business landscape for Westerners. Here’s just a sample of what you will find in the book:
• An overview and analysis of India’s most promising industries
• Bagla’a six Cs of sales and marketing in India
• Essential tips on attracting and retaining India’s top talent
• An overview of finance in the region
• The essentials of what you need to know about modern Indian history
• Insider perspectives from top veteran professionals in the region
• Guidance on India’s complex laws, rules and regulations
“Doing Business in 21st Century India,” is not the typical “how to” book on business. It is well written and easy to understand, even if you’re not an economics major. The book covers a wide range of topics sure to inform and instruct anyone looking at India’s business potential.
Gunjan Bagla knows what he’s talking about. He is currently a managing director for Amritt, Inc., which advises major Western companies on doing business in India and China. He also leads the Caltech executive seminar “Business with India: Sourcing, Selling and operating in India.”
“Doing Business in 21st Century India,” is the perfect primer for anyone who’s is considering doing business in India and who is looking to profit from this new and exciting market.
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