Cheerios -- Is It Breakfast Or Medicine?
(Undated) -- Is Cheerios a drug? While the Food and Drug Administration seems to think so, most Americans don't. A new Rasmussen Reports poll shows that 87-percent disagree with the FDA's recent remarks that the cereal should be regulated as a prescription drug because of the health claims in its advertising. Just four-percent agree. Consumers also don't want Cheerios leaving the grocery store. More than 90-percent don't think it should be pulled from the supermarket and sold exclusively in pharmacies because the brand is promoted as an aid in reducing cholesterol. While 35-percent note they're more likely to buy a product because of its advertised health benefits, 45-percent say such marketing has no influence on their purchasing decisions. |